The 6B model in marketing is a systematic approach to marketing that uses six essential steps to develop a marketing strategy . It is a marketing funnel much like the See-Think-Do-Care model or the AIDAmodel. The 6B model can be used to create an effective marketing plan that contributes to achieving business goals.
1: Attract
The first phase of the 6B model is to engage. The goal of this phase is to ensure that visitors with purchase intent find your website, app, or social media Social media is a form of online communication that allows people to create, share, and exchange ideas, thoughts, and information within virtual communities and networks. It includes websites and applications.. visits. Visitors are aware of their needs and are looking for a product or service for which you are one of the providers. It is therefore important that you are discoverable and make a good impression on your potential customer
. In addition to optimized, relevant content What is content in marketing? Content marketing is a form of marketing where companies create and share content to engage their target audience . Content marketing often includes information, educational materials,.. and an ultimate offer it is also important to know who your visitors are. How many visitors find their way to your website? And do they belong to your intended target audience?
2: Engage
The second phase of the 6B model is engaging. The objective in this phase is to ensure that the visitor is so captivated by your content that they want to explore your offering further. In this phase, it is important to keep your visitor engaged. Key factors include relevant and up-to-date content/offers, easy site navigation, and rich content. The availability of online support is also desirable. Visitors who cannot easily find what they are looking for will drop off. This is bounce Bounce has several meanings. In the context of email marketing, it refers to the percentage of emails that are rejected by a server or returned to the sender. This can happen if an email addressis called a ... rate.
3: Deciding
The third phase of the 6B model is deciding. The third objective in this phase is to ensure that your visitors compare and evaluate products or services in order to reach their purchasing decision. In this phase, it is important to have relevant product information on your site that aligns with your visitors' search criteria. Additionally, it is of great importance to display reviews and clear pricing on the website. In the engaging and deciding stages of the online marketing funnel, the prospect is in the consideration phase of the customer journey.
4: Ordering
The fourth phase of the 6B model is ordering. The goal of this phase is to ensure that the visitor orders or requests the chosen product or service from you, rather than from a competitor. What is a competitor? A competitor is an individual or company that offers the same goods or services as another person or organization. Competing companies or individuals are usually able to... with each other. At this stage, trust in you as a provider, ease of ordering, clear forms, price levels compared to the competition, and responsiveness are essential. Actively and adequately responding to potential customer questions and providing a clear order form are important tools.
5: Paying
The fifth phase of the 6B model is paying. The fifth objective is to ensure that visitors complete the payment process so that actual revenue What is revenue? Revenue is the total value of all goods and services sold by a company or organization over a specific period. Revenue is usually measured in a monetary amount, such as euros,.. is realized. In this phase, payment convenience and trust are important. The payment module is the most important tool.
6: Retention
The sixth phase of the 6B model is retention. The sixth objective is focused on customers to bind them to you and retain them. Through deep selling, cross-selling, and repeat purchases, you try to turn your customers into loyal customers. In this phase, email marketing, order fulfillment, customer service
Customer service is the process of helping customers with questions, problems, and feedback regarding products or services. It is an essential part of a company that ensures customers are satisfied.. , customer relation management
The management of a company is the team responsible for leading, organizing, directing, and controlling all business activities. It concerns the responsibility, policy, and plans that they.. and experiences and perceptions regarding the purchased products or services are important factors. You want to measure the number of returning visitors, the number of repeat purchases, and the customer satisfaction