Since July 20th, TikTok has launched Spark Ads: a new advertising format that allows you to use organic TikTokposts as ads
What are ads? Ads are promotional messages intended to present products, services, or ideas to a target audience. They are used to increase brand awareness, sales..
. This is currently the perfect way for brands to put their product in the spotlight and customers then link them directly to their own TikTok page.
Curious if TikTok Spark Ads offer opportunities for your marketing campaign? Read on to find out!
As I described above, TikTok Spark Ads are a unique way for brands to grow using their organic content.
If you want to get started with TikTok Spark Ads, you have two options to choose from for your ad:
TikTok Spark Ads are labeled as "Sponsored content" and include all organic engagement drivers, such as commenting, sharing, and liking. Furthermore, if the user clicks on the video caption or the CTAbutton, they are redirected to the advertiser's chosen landing page.
Your ad is therefore almost indistinguishable from a regular post.
This method of advertising is different from non-Spark ads. Most ads often only lead you to the advertiser's landing page, without the ability to link through to the company or brand's TikTok page.
Credit: www.tiktok.com/business
In addition to all the organic features mentioned above, users can also click on the music name or the music disc to go to the audio page. This feature is useful for posts that contain your own branded audio files.
When determining your ad content, you have the option to post it organically (Spark) or as a Dark Ad. Now that you know what TikTok Spark Ads are, it is also good to know what Dark Ads are.
Dark Ads are exactly what the name suggests. These ads are uploaded directly to the TikTok Ads Manager and are not linked to your organic account. This allows brands that do not have or want an organic TikTok account to still run ads. These ads are not pushed to your followers, unless they are in your chosen target audience
A target audience is the group of people you want to reach as a business or organization, for example through targeting via Facebook ads or TikTok ads. A target audience consists of people with certain..
.
Just like on many other social advertising platforms, you can adjust the amount you want to spend on TikTok ads and place bids on them. Therefore, the costs of TikTok ads vary greatly and you have to deal with different amounts per campaign .
It is normal for advertisers to pay an average price of €1.00 per click and a CPM
What does CPM mean? The abbreviation CPM is a KPI that stands for Cost Per Mille. Facebook uses this to calculate the cost per 1,000 impressions. For example, a CPM of €1 means it costs you €1 to reach 1,000 people on Facebook...
(cost per 1,000 impressions) of €6.06.
Just like on many other social advertising platforms, you can adjust the amount you want to spend on TikTok ads and place bids on them. Therefore, the costs of TikTok ads vary greatly and you have to deal with different amounts per campaign .
It is normal for advertisers to pay an average price of €1.00 per click and a CPM
What does CPM mean? The abbreviation CPM is a KPI that stands for Cost Per Mille. Facebook uses this to calculate the cost per 1,000 impressions. For example, a CPM of €1 means it costs you €1 to reach 1,000 people on Facebook...
(cost per 1,000 impressions) of €6.06.
