Why Google Business Profile reviews are not (yet) showing up
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Date:
03-03-2026
Auke de Geus

Using Google Business Profile for your company

Your business profile on Google is incredibly important, especially for SMEs, to project authority and trustworthiness to your target audience. For webshops, too, Google Business Profile is often something a potential customer will encounter sooner or later during their journey through the see-think-do-care

See-Think-Do-Care is a model that helps marketers understand how to reach and engage customers. This model is based on the idea that customers go through four phases before making a purchase: See, Think...

funnel. It takes a significant amount of time for a business to collect a large number of reviews, and when one comes in, you naturally want to see it appear on Google immediately. Unfortunately, this is not always the case; in this article, we list 10 reasons why Google reviews might not appear on a business profile.