03
Paddock Legends
Paddock Legends has been the European market leader in motorsport merchandise for years, but saw its e-commerce revenue decline over the past few years. In the summer of 2023, we launched a targeted Google Ads strategy and conversion optimization. Within three months, revenue grew by 260%, with a blended ROAS of 6.03 and a Google Ads ROAS of 3.30. Thanks to smart campaigns and optimizations, the webshop has returned to profitable growth and is ready for the next phase of acceleration.